Brussels Medicon Forum


European Parliament

Altiero Spinelli building
Rue Wiertz 60
1047 Brussels


19 March 2019


Registration deadline:
28 February 2019

The forum focuses on designing guidelines for interdisciplinary communication between medicine, tourism and insurance.

Results of the study Health Benefit (carried out since 2016) are the core of the Forum in Brussels.


Brussels Medicon Forum will indicate a new communication solution approach between tourism, medicine and insurance by accepting the consumers’ experiences and opinions.


The impetus for mobilizing hidden economic potential.

  • A third of the population lives a “passive” life without holidays due to inadequate information!
  • Adequate information will enable sick and elderly people to make independent and objective decisions about where and how a vacation is feasible in their health condition.
  • Better interdisciplinary communication leads to quantitative and qualitative improvement of information for health-seeking people in tourism.

Benefits for the participants

  • Your association with our research will only reinforce the positive image you’ve worked so hard to build.
  • Through your participation you gain a new scientific image.
  • The Brussels Medicon Forum promote health and allows your opinion to influence, and your presence turns into business connections.
  • Identifying typical pitfalls in communicating with sick and old people.
  • Avoiding common mistakes in communicating with health-seeking people.
  • Get insight and in-depth knowledge into the needs and expectations of health-seeking people.
  • Generate ideas for increasing efficiency of your resources.

Target Audience

  • First Line Managers and National Opinion Leaders in medicine, tourism, insurance, politics.
  • Young talents from medicine, tourism and insurance companies who want to gain a foothold in politics in the future.
  • Journalists and NGO leaders with experience in fields medicine, tourism, insurance.


  • 9:00


  • 9:15 – 10:00

    Presentation of Health Benefit research results

  • 10.00 – 11.00

    „Linking-session “- incl. briefing participants and selection of the group leader

  • 11:00 – 11:30

    Consolidation of results

  • 11:30 – 12:00

    Panel discussion

  • 12:00 - 13:00

    Lunch  *

  • 13:00

    “Open End” – Conclusions and proposal on guidelines for interdisciplinary communication


Linking Session has the objective to actively involve participants from various branches with “healthcare” as common denominator to create specific practical conclusions.
The forum focuses on designing guidelines for interdisciplinary communication between medicine, tourism and insurance.
The compiled results are collected, brought together and presented at the podium. The conclusion is a final plenary discussion, with recording open issues.

Forum background

Health and wellness tourism are boomed and offer great opportunities for both, providers and consumers. Tourism and health do not exclude each other – but they do not necessarily form a synergy!

Due to enormous changes within the health system plus upcoming reductions of the health insurances in regards of a wide range of services more and more people try to strengthen their health with private add-on services and healthy products. Consumers are ready to pay for services not paid or provided from health insurances.

Health-seeking people should better understand the benefits of various services and thus be more willing to accept this.




Forum participation includes:
The Forum Accreditation for 1 (one) person valid on 19 March 2019 includes access to the Linking Session in the European Parliament, Altiero Spinelli building, Rue Wiertz 60, 1047 Brussels, Belgium.
Forum participation does not include:
Accommodation, travel expenses, cost of beverage and food out of EU parliament, as well as insurance of persons and personal belongings.
Registration Process:
Application per e-mail to be submitted at the latest by 28 February 2019.
Due to safety reasons all delegates must provide copy of identification document (passport or ID card) latest by 28 February 2019.
After receiving your application with a copy of the identification document, we will send your accreditation per e-mail.

Forum Management

Dr. Marijan Gjukić, scientific director

Founder of the Institute Hedel. A “holistic thinker” and solution-finder, manager with great communication skills and a branched-out network of business partners, associates and various contacts in health, tourism and real estate branches, private and public funds, as well as in political arena in Austria, Germany, the Balkan countries and Switzerland.

Copyright© photo: European Union 2015 EP-024010-ABE_281; 20150831_EP-024010-ABE_36; Tamara Kalistovic; Copyright© video: MD Medicon GmbH